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Group Introduction

Founded in 1994 and headquartered in Guangzhou City, Guangzhou Liby Group Co., Ltd. (“Liby” for short) is a leading enterprise of the Chinese daily chemical industry with “world famous brand and century-old Liby” as the vision, “health and happiness to every family” as the mission, and “integrity, responsibility, quality, sincerity and courage” as the value.  

In the new era of digital economy, guided by the “1+2” strategy, Liby is committed to becoming a smart enterprise featuring "brand leadership, digital management, innovation and vitality". By building a brand cluster, Liby aims to meet the needs of consumers for cleaning, care and health. Through comprehensive digitalized operation, digital marketing channels and platforms, the industrial platform for research, production and supply, and incubation, Liby will empower its partners, expand product lines, and create new channels for new products and brands.

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Liby provides high-quality products for fabric washing and care, tableware cleaning and oral care, such as Liby, Kispa, and Bluesky Liu Bi Zhi. Liby has 9 production bases, more than 30 branches and more than 10,000 employees across the country, and has achieved paid taxes of more than 1.5 billion CNY each year. Liby has successively won more than 100 world-class and national honors such as “National Civilized Unit”, “National Enterprise of Good Creditworthiness”, “Top 100 Tax Payers of Chinese Private Enterprises”, “China Quality Award Nomination”, and “The Best Example Award for Chinese Green and Efficient Enterprises”. In response to General Secretary Xi Jinping's national strategy that "lucid waters and lush mountains are invaluable assets" for ecological civilization, Liby has formed a whole upstream and downstream green industrial chain of raw materials, formula, technology, manufacturing and products. Liby was awarded the honor of "International Carbon Gold Award" by the World Environmental Protection Conference, "China Environmental Iconic Enterprise Excellence Award" by the Ministry of Environmental Protection, and "Green Factory" by Guangzhou Panyu Production Base.   

Liby has strong scientific research and innovation capabilities. It has two national-level high-tech enterprises, a national-level light industry engineering technology research centers, a key laboratory of light industry green washing products, a post-doctoral research center and an academician enterprise workstation. In addition, Liby has established strategic partnerships with the world's top 500 daily chemical companies such as BASF of Germany and Dow Chemical Company of the United States, and has also cooperated with scientific research institutions and famous universities including China Research Institute of Daily Chemical Industry and Sun Yat-sen University, and has achieved significant scientific research accomplishments.   

Liby attaches great importance to fulfilling its social responsibility and party building, and has established eight organizations including Party Committee, Commission for Discipline Inspection, Trade Union, Youth League Committee, United Front Work Department, Armed Forces Department, Women's Committee and Reserve Guard Adjustment Company, making the company become one of the non-public enterprises with the most complete Party organizational structure in China. Liby’s Party organization was identified as one of the "Top Ten Excellent Party Organizations in Non-Public Enterprises in China" by the Central Organization Department, and was promoted to the whole country as one of the most influential and advanced Party organization in non-public enterprises in China. In addition, Liby actively fulfills its social responsibility as a corporate citizen, and has donated 500 million CNY to charity.    

Liby, an international and modern enterprise, will continue to uphold the mission of “health and happiness to every family”, embrace the new era, keep up with the new era, lead the new era, and strive to create a "beautiful, clean and healthy" quality life for global consumers. 。